Clout? What’s That?
April 24th, 2006 by THespos
Billetts Worldwide confirms something we’ve known about for quite some time (and something we’ve been saying since we founded the agency) – that ad buying clout doesn’t matter. Whether you’re a big agency or a small one, brains beat brawn in negotiations over media pricing.
If I had a nickel for every time a new client transitioning from a big media buying agency said, “My old agency’s CPMs weren’t all that great…” I’d have, well, a monstrous jar full of nickels. 
whats a klout