Showcasing the Gap (Or Opportunity)

Steve Rubel shows how he demonstrates the opportunity to clients and illustrates what he calls the "conversation gap."

Since fear is often the one thing that gets some of these big corporations to move their butts, I think Steve's approach of showing the level of conversations and how that breaks out in a sort of 'share of voice' way makes sense. Nothing like seeing how the competition is faring to get corporations to jump on board.