Buzz Marketing War? Or Buzz Marketing Publicity Stunt?

Steve at AdRants posts that Boldmouth, a new word of mouth marketing agency, has come out of the gate by lambasting BzzAgent.

I jump-started a good deal of this controversy a few weeks back when I slammed the notion of covert agents in my weekly Spin.

The conspiracy theorist in me thinks that maybe this whole thing is just a stunt designed to bring Word of Mouth to the forefront of the industry's agenda. It will be interesting to see if this latest controversy takes off in the blogosphere.