Tomorrow, my column discusses what went wrong with Snakes on a Plane. That is, we explore how the most-hyped movie of the year opened with a mere $15 million for the weekend.
Catharine Taylor at Adfreak says it bombed because snakes are scary. Tomorrow, I'll argue that marketers got it wrong because they didn't understand the difference between people getting excited about attending a movie and people getting excited about a meme.
The school of "any publicity is good publicity" is dealt yet another blow...
Posted by THespos at August 21, 2006 03:12 PM | TrackBackdid you ever post this? I'd love to read it.
Posted by: catherine at August 23, 2006 10:48 PMCatherine - The piece is posted here:
http://blogs.mediapost.com/spin/?p=855
Thanks for writing.
Posted by: Tom Hespos at August 24, 2006 09:22 AM
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