H E S P O S . C O M http://www.hespos.com/ The vanity domain with a purpose en-us 2006-10-27T10:22:35-05:00 The Rules Are Pretty Obvious http://www.hespos.com/archives/000963.html There are a quite a few folks willing to give Wal-Mart, Edelman and others that have deliberately been opaque in the blogosphere a pass. I'm not as willing. I think folks want to believe in Edelman, and I don't think... Rants THespos 2006-10-27T10:22:35-05:00 I Would Have Written The Copy A Little Differently http://www.hespos.com/archives/000962.html I don't think I'll be applying for the position of "salad tosser" anytime soon. Yeah, umm...ya might wanna rejigger that copy a bit... Seen at a deli on 18th & 6th in NYC.... Minutiae THespos 2006-10-26T15:22:46-05:00 Underscore Representin' http://www.hespos.com/archives/000961.html Our crew at the Catalog For Giving benefit on Tuesday night.... Random Commentary THespos 2006-10-26T12:58:37-05:00 A Prediction Beginning to Come True http://www.hespos.com/archives/000960.html One of my old predictions seems to be coming true, although a lot later than I thought. Check this article out. Looks like satellite iPod may be coming. Of course, it looks as if we're only talking satellite radio reception... Random Commentary THespos 2006-10-26T10:19:49-05:00 Conversational Marketing - Keep it away from the WOMers http://www.hespos.com/archives/000959.html Today's column in iMedia is all about what Conversational Marketing isn't. I'm sure I'll hear from all the companies that belong to the Word of Mouth Marketing Association about how they're different, but truth be told, I don't see too... Rants THespos 2006-10-26T10:08:47-05:00 Crayon Launches http://www.hespos.com/archives/000958.html Joseph Jaffe sent me an e-mail over the weekend, announcing the launch of crayon, a new type of marketing company. The company hopes to launch on Thursday in Second Life, on the island of Crayonville. According to Joseph, here's what... Linky Love THespos 2006-10-23T11:15:43-05:00 Edelman Posts Next Steps http://www.hespos.com/archives/000957.html Richard Edelman posted some next steps for his agency over at his blog. It's good to let folks know what they plan to do. However, a couple of the points seem rather vague. We are undertaking a thorough audit around... Random Commentary THespos 2006-10-21T16:34:52-05:00 Interesting http://www.hespos.com/archives/000956.html "Edelman" is in the list of Top 15 Technorati searches at #4, while "Wal-Mart" didn't even make the list.... Minutiae THespos 2006-10-20T15:59:00-05:00 More Flogs http://www.hespos.com/archives/000955.html Tom Siebert at Mediapost writes that Edelman has added bylines to posts on "Working Families For Wal-Mart" and "Paid Critics." Add this to the pile. While it's admirable that Edelman is coming clean, they've just accomplished three things, none of... Rants THespos 2006-10-20T10:17:22-05:00 Outlook Smells http://www.hespos.com/archives/000954.html This morning, Outlook decided it didn't want to start. I've been plagued with problems since moving to this HP laptop, which seemed like a good machine for the price. It's been running like a dog and taking 10 minutes to... Rants THespos 2006-10-19T11:19:02-05:00 It Is, Indeed, Much Worse Than I Thought http://www.hespos.com/archives/000953.html Best of luck to fellow Internet Old Timer Jeff Einstein and his brother Mike as they launch It's Much Worse Than I Thought - what they hope will become the Internet's biggest and funniest complaint department. Jeff explains the venture... Linky Love THespos 2006-10-18T18:01:23-05:00 New Rule http://www.hespos.com/archives/000952.html Any interactive media sales rep who presents an "optimization circle" chart in their PowerPoint presentation must sing "Wheel In The Sky" by Journey in its entirety when the slide comes up. That is all.... PSA THespos 2006-10-18T12:25:57-05:00 I Do Not Want What I Haven't Got http://www.hespos.com/archives/000951.html Rance Crain asks in an Advertising Age column, "How Do You Get Control Back If You Cede Brands to Consumers?" Here's a question: With all this talk about consumers taking control of brands, how do you get control back again... Rants THespos 2006-10-17T15:51:06-05:00 Edelman and Wal-Mart http://www.hespos.com/archives/000950.html Steve Rubel ends radio silence with respect to the latest Wal-Mart debacle on Micropersuasion by linking to Richard Edelman's mea culpa. I'm holding off on giving my opinion on this stuff, as I should have a column coming out in... Minutiae THespos 2006-10-16T17:21:25-05:00 Air America Filing Chapter 11? http://www.hespos.com/archives/000949.html The New York Post is reporting that Air America Radio has filed Chapter 11. I listen on XM all the time. In fact, I got XM in part because I was having difficulty picking up the terrestrial signal all the... Random Commentary THespos 2006-10-13T12:35:04-05:00