Archive for the 'Feedback' Category

What Is This?

Every morning on the LIRR, I pass this thing.  Sorry it’s tough to see.  I had to take the picture through the window of the train and power lines got in the way. Basically, it looks like a cell tower.  Next to the cell tower is an antique car placed atop a platform.  Attached to [...]

What’s Your X360 Handle?

If you’re active on XBox 360 and in my social media sphere, what’s your handle?  Inquiring minds want to know.  Post your gamer handle in comments.

Send in your Axioms

I’m looking for media planning axioms – things that are taken as truth or as rules of thumb and have been for years. They’re for a piece I’m writing either for the blog or for iMedia. Please submit in comments. Some examples of existing media planning axioms: “Half the money I spend on advertising is [...]

Fighting Institutional Inertia

Yesterday as I was eating a peanut butter and jelly sandwich during my lunch break, I started thinking about institutional inertia and how people like me have been fighting it their entire careers. When you’re best known for your new media work, you’re playing in the realm of things that have yet to be accepted [...]

Andy Sernovitz wrote a response to my iMedia piece from a couple weeks ago, obviously miffed that it didn’t exactly cast Word of Mouth Marketing in a positive light. Like he tends to whenever I write something critical of Word of Mouth Marketing, he claims I don’t understand what Word of Mouth Marketing is. I’m [...]

Ari Kaufman gave me a writeup on his blog Friday, submitting a few comments on this piece about Behavioral Targeting on iMedia. He writes: Conceptually he did an interesting job of presenting the idea, but I am not sure that with the technology he is proposing to leverage, it is necessarily possible. Or maybe it’s [...]

Poll: Bearded Tom or Smooth Tom

Cousin Al sez: I just looked at the photo next to the Hespos logo, and realized that the photo of Bearded Tom has been replaced by a new photo. Smooth Tom. I like Bearded Tom better. I think the people need a voice on this matter. So I am hereby declaring that it’s time for [...]

As soon as we left our train from Ronkonkoma to Penn Station, I ran into police and people in camo telling everyone to get out of the building via the closest exit. I made it to the 1/9 subway and boogied out of there. No links on the usual news sites, yet. Ahh, here it [...]

Blackberry 8700g Apps?

Taking recommendations for anything cool for the Blackberry 8700g. Post links to your most useful and fun apps here.

Requesting Your Feedback Re: Blog-Like Objects

This ties in to a conversation I had yesterday with some publishing folks. I’d love your thoughts on these questions, should you be so kind as to leave your feedback in comments. 1) Let’s say someone puts a content site out there that is decidedly blog-like. (Chronologically organized posts, standard blog template, comments, etc.) What [...]

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