Me in the SF Chronicle

/

Link The reporter called me on my cell while Craig, Dan and I were exploring the rocky shoreline in Bar Harbor, so I was a little distracted. Still, I wanted to get across the notion that advertisers are tapping into pull models (cultivating conversation) rather than push models ("Buy my crap!"). I think it started to come across in the final couple paragraphs.

Higher Expectations

/

Eric Frenchman writes a humorous piece about accountability, starting it out with some dialogue from a hypothetical marketing meeting that left me in stitches. Things have been this way for years. Even before the bubble burst, marketers and advertisers seemed to want to concentrate on why online advertising success metrics weren't 100% perfect before they dealt with the issue that TV, radio and print metrics weren't even in the same league. It looks like TV metrics will take a baby step forward with the introduction of commercial ratings, but much of that is still based on the bullshit methodologies that result in press releases about the average American watching over 30 hours of television per week.