Amazing Day at Yankee Stadium

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Rob and I went to Yankee Stadium yesterday as guests of the New York Times and About.com, as part of a client appreciation day. We got to tour Monument Park, the field, the locker rooms and dugouts, and even got a signed picture from former ace reliever Goose Gossage. Much fun was had by all. Thanks to the Times and About.com for inviting us.

We even got to play a game of softball on the field. It was amazing. I got to indulge my childhood fantasies and go 2-for-2 playing around with the other attendees at the softball game. There's something about standing in center field where Bernie Williams plays, looking around at the stands and just picturing what might have been. I was speechless. It was terrific.

We have all sorts of great pictures from the day, some of which I may post later.

Paid Search Mania

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Today's Spin is on irrational, ego-driven bidding on PPC search engines. There's another thing that kind of bugs me about search as well. In the rush to stake out the top positions on PPC engines, advertisers are sometimes forgetting how important brand advertising is. While it makes sense to fish where the fish are, so to speak, people have to know about your brand and your company before they can become familiar enough with your company to search for it.

Too often we forget this. If your company is reaching diminishing returns with its search campaign, perhaps one thing to do is to examine where your brand and product awareness levels are and what can be done to improve them.