Did Jeff Jarvis Just Nail Someone at Dell's Ad Agency?

Link. Depends, I guess. It depends on whether the domain was self-reported or whether Jeff looked up the IP of the person leaving the comment. I wonder if it will turn out to be someone from one of Dell's agencies or whether it's another hoax.

Update: Jeff's original post said the comment submitter left his "domain," but he confirms in comments that he looked up the logged IP address. IMHO, either someone spoofed the IP address or the agency employee is busted (more likely).

The Other Camp Chimes In

In comments on today's Spin piece, Chris Larsen from McDonnell Haynes Advertising says:

Re: “Internet is not a passive medium…”

While Web 1.0 and 2.0 may be all about interactivity, implicit in the strength of the Internet as a transport medium for all forms of communication is that the individual will ultimately dictate whether it’s active or passive. Aren’t you looking forward to a time when TomTV lets you program your own entertainment from billions of pieces available on-demand-pay-per-view content? I am (ChrisTV, that is).

This is what I mean when I say that the Interactive marketers are settling into two camps. One sees the Internet as a series of pipes through which they'll push "content" to "consumers." The other sees it as a natural extension of the dynamic of human interaction.

The first camp believes that if the "consumer" can pick the content they'd like pushed to them, that somehow makes up for the notion of turning the Internet into a one-way medium. Not so.

This is the kind of thinking that leads to tiered access and top-down control on the part of Big Media.

More Sprint Suckage

I'm glad I'm no longer a Sprint customer. Here's why.

I'm not exactly an identity theft worry wart, but I've taken some steps here and there to make sure personal information isn't leaked all over the place. Among them, we're no longer giving out social security numbers of partners for the business anymore. (Credit checking folks don't need it if they're going to be looking into business credit as opposed to personal credit.) I'm also getting rid of credit accounts I no longer use and terminating relationships with companies that are careless with handling Personally Identifiable Information.

If I were still a Sprint customer, though, I'd be pretty pissed off they're letting information about my account and my PII be accessed so easily.

Wayne Auto Spa In The News Again

Congrats to Rob and Rob at Wayne Auto Spa again for a nice story in The Record that showcases some of the things Wayne Auto Spa is doing to make their business more friendly toward the environment. Cool stuff, but Rob Burke says in a recent blog post that he's been getting some strange phone calls from someone hoping their "tree-hugger projects" will put them out of business.