The Decade in Online Advertising
/Blogging buddy Rick Bruner just finished up a nice report for DoubleClick called "The Decade in Online Advertising." It's a nice overview of trends that y'all should read. Pick it up in .pdf format here.
Are You Down With The King?
/Seth Stevenson has a cool article on Burger King's latest ad efforts. I like the work. I also like the "Angus Diet" thing, which I thought was a great spoof that will resonate well with BK's young target.
For the record, I hated Subservient Chicken because I thought it didn't do enough to associate the viral marketing effort with BK. I think it was a piece done for its own sake.
Know Your Video Games?
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Perfection achieved!
I got a perfect score on this quiz. Meskauskas managed only a 14/18. Hahahahaha!!! If there's one thing I DO know, it's old skool video game trivia.
Jupiter vs. eMarketer
/My latest Online Spin went out this morning. No reactions on The Spin Board just yet...
I expect this one is going to ruffle some feathers, but I couldn't let the filing of the lawsuit pass without comment. For seven years, eMarketer has been aggregating statistics and publishing its own analysis and commentary on those statistics for the benefit of the online marketing community. I believe strongly that JupiterResearch has benefitted from eMarketer's publicizing its stats over the years. That's one of the reasons why Jupiter's lawsuit baffles me.
