Are You Down With The King?

Seth Stevenson has a cool article on Burger King's latest ad efforts. I like the work. I also like the "Angus Diet" thing, which I thought was a great spoof that will resonate well with BK's young target.

For the record, I hated Subservient Chicken because I thought it didn't do enough to associate the viral marketing effort with BK. I think it was a piece done for its own sake.