Men's Weekend in Progress

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I'm on the annual trip to Mohegan Sun with Cousin Al, Walt and Matt. Coincidentally, the Larsens are up here as well and I saw Craig and Rich yesterday. Last night, I thought I was down at least $300, but as it turns out, when I got back to my room last night, I found another $125 in chips in my pocket that I somehow lost track of, plus another $100 in cash I didn't know I had. Then I remembered that yesterday before I left I went to Best Buy to get my mom a new PCMCIA card for her laptop so she could get on the wireless network at the house, and I paid for it in cash out of the Mohegan Sun fund. So I'm actually pretty much even.

Been losing a lot of tough hands at blackjack, but I'm fighting my way back. Hopefully, my luck will be better today.

I've got a new pet peeve. The dealers won't let you touch your cell phone to send a quick text message across the casino to your friends, but they freely allow distracted players who don't actually sit down at the table and constantly turn away from the table to talk to friends. I can't tell you how many times the dealer was trying to get the attention of someone who was in the middle of a hand who was turned around, talking to a friend and holding up play. It's an annoying trend. Either come to play or go hang out in the shopping court.

How to Pitch Me

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I've been getting pitched for stories for much longer than I've had a blog. I usually don't mind it when PR folks and company CEOs try to get me to write a column about something, but there's a lot of broadcast thinking that often goes into these pitches, which is something I do mind. I also don't like it when someone does a half-assed job of trying to customize something to make it look like it's addressed to me, or when people try to tie their concept in to my last column and screw it up. So, here's how you pitch me.

1) Be totally transparent. I know your job is to get ink for your client or company. Don't pretend that you're calling or writing for some other purpose.

2) Explain what it is that you think is important that I write about and why.

3) Read your pitch before you send it to me. If it sounds like a stretch, it probably is. Don't spend 10 paragraphs trying to tie something in to a column I recently wrote. If you're trying to pound a square peg into a round hole, you'll waste my time and yours.

4) Don't send me the same (release, story, pitch) you're going to send to everyone else.

5) Have some information ready for me, or someone at your company/client who can speak to the issues you raise.

6) Don't push for me to talk to someone (client CEO, executive at your company) about something non-specific because you think we'd have an interesting conversation. If I want to talk to somebody at your company, it means I really want to gather valuable background info about something specific or do an interview. I don't have a lot of time for small talk.

7) Don't lie to me. The rule is pretty simple. If you lie to me and I catch you, I never speak to you as a source again.

8) If I indicate I don't want to write a story about what you're pitching, don't continually send me e-mail or leave me phone messages about what a mistake I'm making by not writing about whatever it is. My job isn't to cover every little thing I see. It's to crank out a limited number of informed opinion pieces every month.

9) Don't ask me what I think about something and then get pissed because I didn't give you the opinion you were looking for. You're free to disagree with me and I'm free to disagree with you. You can try to change my mind and I'll listen, but I don't tolerate unfocused anger or poor treatment very well.

10) My very favorite stories are the ones that no one wants to talk about and that people try to keep buried. Bring these to me, or set me on the right path to find them, and I will love you.