SEO Case Study

If you work for an ad agency, you know how difficult it is to gather detailed case studies that you can show off to the industry and to potential clients who come knocking. In particular, SEO case studies are tough because clients don't want to share ANY data from their search marketing efforts, lest some competitor see it and swipe the strategy/tactics. But that doesn't stop potential clients from asking for SEO case studies with numbers attached to them. So I was thinking the other day...why wouldn't we use the latest grass-roots effort with the contractor dispute post as a case study?

Thankfully, Sean Bohan told me he took a screenshot of the search results just prior to our starting the effort. So I've asked him to e-mail that to me. I'll do a quick write-up on the objectives and the results and it will probably be a nice one-sheeter.

When life gives you lemons, make lemonade (and all that happy crap...)

New DRM Strategy

Over a Chinese food lunch, I solved all of the Digital Rights Management woes of all online research companies who release information online (eMarketer, Jupiter, Forrester, etc.). Here's the gist of it: 1) Completely fabricate 50% of your releases. ("Mobile Devices Reach 15.7% of U.S. Adult Population," "Google Unknown Brand to 74% of Internet-Connected Men," etc.) 2) Release all reports to the Internet-At-Large 3) Announce that a certain percentage of reports on your site have been pulled out of your ass. 4) Simultaneously announce that a subscription entitles you to know which reports are real and which are fake.

You'll note that this takes care of the problem of what levels of detail need to be released to potential customers in order to give them enough of a "flavor" to actually PURCHASE the research. You can give them the whole thing! Except that they don't know whether it's fake or not...

This strategy also has the added benefit of creating situations in which freeloading agencies and marketers will base entire presentations and marketing plans on erroneous intelligence, which will result in funny stories for industry insiders to mull over at the bar after work. ("Did you hear Burger King executed a mobile campaign against seniors?" or "I heard OMD lost the McDonald's business after recommending a CRM program for Filet-O-Fish enthusiasts...")

Mountain Dew Causes Terror Scare, Evacuation of Penn Station

Did someone take "Code Red" a bit too seriously? Link.

Justice Miers?

Honestly, I think I can make the claim that liberals have lucked out. When it first became apparent that Shrub would have to fill two SCOTUS vacancies and not one, I feared the ramming through of two Scalia-like Huns. I'm actually pleasantly surprised that didn't happen. I'm not entirely happy about Roberts, but I don't think he's the anti-Christ either. I'm reserving judgment on Meirs until I get more facts.

Don't take this to mean I'm not wary or fearful. I'm VERY concerned about what could happen to Roe vs. Wade and the separation of church and state. Those are my two biggest issues likely to be confronted by the court in the short- to medium-term.

What I am saying, though, is that it could have been a lot worse.

I am curious, however. It's obvious that both Roberts and Miers are Bush loyalists. (Miers seems to think GW is the most intelligent person she's ever met. Quite scary.) It will be interesting to see how their loyalty pans out once Bush is out of office.