If you work for an ad agency, you know how difficult it is to gather detailed case studies that you can show off to the industry and to potential clients who come knocking. In particular, SEO case studies are tough because clients don't want to share ANY data from their search marketing efforts, lest some competitor see it and swipe the strategy/tactics. But that doesn't stop potential clients from asking for SEO case studies with numbers attached to them. So I was thinking the other day...why wouldn't we use the latest grass-roots effort with the contractor dispute post as a case study?
Thankfully, Sean Bohan told me he took a screenshot of the search results just prior to our starting the effort. So I've asked him to e-mail that to me. I'll do a quick write-up on the objectives and the results and it will probably be a nice one-sheeter.
When life gives you lemons, make lemonade (and all that happy crap...)