Duh.

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So I was messing around with how my feeds were organized in Sage, and I accidentally deleted Jaffe Juice. So I tried to put it back, and I'm not sure what I did wrong, but somehow the latest post on his feed was from March of last year. (Maybe I accidentally subscribed to a dead feed or something...) Of course, I didn't immediately realize that the post was an old one, and I fired off a private e-mail to Joseph reacting to it. Of course, I got a WTF? message back from his BlackBerry, whereupon I realized my mistake. Must've seemed like a total non-sequitur to him.

Okay, I'm going home for the weekend now.

Desperate Broadcasters

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MTV is making shit up again. So now media outlets will undoubtedly try to create value of association. Sounds quite desperate to me. And, incidentally, hoping the "cool factor" rubs off on their brand is one of the things I cautioned advertisers against when evaluating blogs as an ad vehicle many moons ago.

What's funny about this new metric is that the value has always been there, so there's nothing new. It might give one broadcast vehicle an advantage over another, but it won't help broadcast stave off encroaching interactive vehicles.

Not Quite What I Was Imagining, But Close

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In my predictions column this year, I said:

A label-less artist will make a big splash in 2006 At some point during 2006, someone like you and me, armed with only a home computer (and perhaps a few musical instruments) will create a piece of music that will become popular without the support of a record label. It could be someone’s mash-up, a mobile ringtone, or an original piece of music created with a Mac and a copy of GarageBand. Whatever it is, it will be created at home and made popular by viral means and by distribution in alternative channels (i.e.–other than MTV and major label marketing).

Well, I had envisioned someone succeeding to the point that they might say to themselves "What the hell do I need a label for?" In this case, it looks like Sony snapped up an entertainer who had already built her following via the Internet.

So my prediction wasn't too far off, and we still have nearly 9 months for someone to hit it big and refuse all advances from major labels.

Here's my question for Sandi Thom... If you have 100,000 people waiting for your next webcast, why sign with Sony? Why not continue to build your following organically and make money selling digital downloads to your loyal fan base? What the hell do you need Sony for?