Why Does Healthy Fast Food Seem An Impossible Dream?

There are a lot of people like me who are usually too busy for a sit-down meal during the course of the business day. We want food on the run, or at least something that can come back to the office with us and be easily consumed at one's desk. And we don't want to wait for it. After all, if we had the time to wait, why would we be eating at our desks during lunch? But almost all the fast food out there seems to be empty calories. It doesn't need to be. Why does all fast food rice need to be the starchy kind instead of the whole grain wild rice? Wild rice would be so much healthier, and I'm sure most people would love the taste.

Why does all bread need to be made with enriched white flour? Why are there no whole grain rolls for grilled chicken sandwiches? Furthermore, why does all meat need to be prepared in some sort of sugar-saturated marinade or sauce? Why can't it be prepared with some basic spices and herbs and some lemon juice?

I'm against the fast food lawsuits, but something is wrong when the market for junk food dominates the market for healthy food and makes it almost nonexistent. I'm not for messing with the free market too much, but we've got to see some alternatives here.

With the success of Whole Foods, and the realization that people will pay a good deal extra for healthy foods than they might have otherwise, why isn't there a healthy fast food place? Makes me wonder if something else is at work here.

If we could just get rid of the empty calories and bad carbs, that would be such a huge step in the right direction.

Whatever, AdAge

Why am I reminded of the classic Scooby Doo line when reading this article? "I would've gotten away with it if it weren't for these MEDDLING KIDS!" Ad Age informs us that most folks responding to its poll about reading blogs at work were against the notion of people reading non-work-related blog material during business hours. That is, until Gawker "Gawkered" the poll. The tone this "story" takes is just dripping with 'Papa knows best' Old Guard bullshit. Lemme see if I've got this straight:

1) AdAge introduces a completely non-scientific poll to get reader opinions on the topic. 2) Gawker skews the results. 3) AdAge writes a story about how Gawker skewed the results.

Like the results weren't skewed to begin with? I would have missed the poll entirely because for some reason, unlike just about every other trade publication covering advertising and marketing, AdAge has apparently failed to recognize the existence of RSS. So who is still reading this stuff? The lack of an RSS feed is bad enough, but the coverage of interactive and emerging media? Please. As I type this, the last story they have posted on their website in the "Daily Breaking News - Interactive News" section is a story from last month about VW short films. I don't think too many people would dispute that AdAge seems to be the trade publication of record for advertising's Old Guard.

Not only does the AdAge story seem a bit condescending to me, but it's also coated with this silly faux-umbrage, reminiscent of the 8-year-old boy who gets kissed by a girl on the playground. Writing about how Gawker "plastered the top six inches of its home page with a headline and garphic [sic] warning: 'A Disaster Awaits at AdAge.com'" smacks of "Ewwwww...a GIRL kissed me!" Sort of like feigning disgust when that was what they wanted all along.

Whatever.