Just Plain Lazy

The last time our president secretly diverted funds in order to pay for a war, we called it "The Iran-Contra Affair" and it became one of the biggest scandals in U.S. history.

The last time our president addressed the American public and told an out-and-out lie, we called it "The Monica Lewinsky Scandal" and President Clinton was impeached for it.

The last time we thought someone in the administration had profited directly from improper and unethical business deals, we called it "Whitewater" and we launched a full investigation.

It seems that we're willing to let this administration get away with things the public has gone positively apeshit over in the past. It's time for the public to get off its collective lazy ass and insist that something be done with all of the evidence of the administration's impropriety. It's great to be able to bring a lot of this stuff to light, but it doesn't do anyone any good if we don't do something about what's happened.

Do I Want a Chicken Sandwich? Nah...

Corporate-Mascot-As-Porn-Spoof

I'm getting mixed reviews on my latest Online Spin. On the Spin Board, there seems to be this sense that any buzz generated by a viral marketing piece is good buzz. I'm sorry, but I can't agree. There's good buzz and there's bad buzz. Good buzz happens when you support the brand with your messaging and score a hit with your target. Bad buzz happens when you associate your brand with something less than desirable. Like, for instance, porn webcams.

Let the "style over substance" folks continue to believe that web traffic should be the main criterion by which these types of things should be judged. That means more work for the rest of us when agencies that push this kind of stuff get shitcanned by their clients for failing to protect the client's brand. They can protest that they generated 20 kajillion hits as the client has security escort them out the door.

Media Tchotchkes That Have Been Done to Death

Stuff media buyers have plenty of:

• Those light-up pens that change colors every time you click them
• Black laptop bags. (As for backpacks, that's a different story)
• Squishy balls
• Tins of mints
• Those spinning globe things that sit on your desk
• Mouse pads
• T-shirts
• Fanny packs
• Little calculators
• Mets tickets

4-Year-Old Uses GPS Technology to Find Play-Doh

Kayla rides on Daddy's shoulders

Little Kayla found her first geocache this weekend, hiking almost a mile and a half on her teeny legs with her Mommy and Daddy, Tom Sara, Dennis and Cammie. Kayla found the cache under a log in Wildwood State Park. Among the toys in the cache, she found a small container of Play-Doh that she wanted to keep. In return, Kayla was generous, leaving a Pez dispenser and some plastic army men for the next person to find the cache. On the hike back, she picked dandelions for the whole caching crew and rode on her Daddy's shoulders.

All together now... "Awwwwwww!"