There It Is

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Safari Man, this is so off-strategy for Apple.

After days of seeing posts about how Apple is using its software update tool to push copies of Safari, I thought they'd get the hint and stop doing it.  Nope.  Here's mine.

It's bad enough that I get prompts to install Quicktime just because I once installed iTunes.  The app is a software UPDATER, Apple, not an application for delivering NEW apps to people.  Getting prompts to install Safari is contrary to the expectations people had when they gave you permission to have this app run on their systems in the first place.  So cut it out.

This is just dumb, dumb, dumb.

Milestone Coming Up

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I just realized I have a milestone coming up.  But I need your help. On March 31, 2008, I'll celebrate the 10-year anniversary of my online media column.  The first column I ever wrote for a site other than my own was about defining ad views and it appeared in "Who's Marketing Online?" on March 31, 1998.  I was recruited to write for WMO by Charlie Sayers, and then the site was quickly bought by ClickZ (announcement on the old O-A list here).

So the writing has spanned 10 years, with columns appearing weekly first in WMO, then ClickZ, then Mediapost and now iMedia Connection. Here's my problem...  I can't seem to find a copy of that first column anywhere.  Here's a column that used to link to it, but the link is dead now.

Maybe somebody from ClickZ will read this and be able to dig it up.  Or maybe it exists somewhere in the deepest recesses of the Intarwebs.  I'm sure I've got it on an old hard drive somewhere, but my patience for playing the IDE cable bingo is pretty much nil.

Help!