Edelman Needs to Overhaul Wal-Mart Strategy?

Tom Siebert at OnlineMediaDaily reports that "[P]ublic Relations Agency Edelman will likely need to completely overhaul its online blogging strategy for its large retail client Wal-Mart if it hopes to maintain its membership in the Word of Mouth Marketing Association."  Problem is, he doesn't say in the story what specifically led him to that conclusion.  Did WOMMA give Edelman an ultimatum beyond the 90-day probationary review?  If so, the story doesn't tell me that. But it does carry some kick-ass quotes from B.L. Ochman.  Go B.L.!