I Still Hate the Word "Consumer"

Jim Nail from Cymfony takes issue with AdAge's piece declaring "The Consumer" agency of the year.  He's right.  AdAge doesn't get it. Here's my beef with it.  Not only is the piece overly focused on YouTubesterbation, but it's also way too focused on the notion of creating advertising rather than a dialogue.  AdAge thinks it's all about people creating ads, rather than all the stuff that happens in the background as people discuss their experiences with products and brands. Rather than concentrate on everyman's ability to compete with the artsy-fartsy creative director at a Madison Avenue agency, AdAge should be talking about customer dialogue.

Plus, I liked it better when it was Time Magazine electing everyone "Person of the Year."