PeaceMaker is modeled around the Israeli-Palestinian conflict, and portrays the dynamic of the conflict very realistically, using real footage from real events. You can play as either the Israeli Prime Minister or the Palestinian President. In either case, you have a number of diplomatic/political actions, construction initiatives or security measures at your disposal, and your goal is to solve the conflict by establishing a two-state solution to the conflict.
I played as the Palestinian President a couple days ago on a demo version ImpactGames sent over. For me, the value stemming from the game comes from understanding the dynamic of the conflict and how decisions will affect the stances of the various stakeholders toward you and your policies. And you can't please everybody. For example, when I played, there was simply no pleasing Hamas. No matter what I did, they hated me and what I was doing. I won't spoil the surprise by telling you how I resolved that - you'll have to play yourself. (The game costs $20, which is a lot less than I pay for games for that XBox 360 Lauren got me for Christmas.)
As far as the marketing goes, we're taking an approach that's consistent with the Conversational Marketing concepts I've been discussing here and elsewhere for the past couple years. That is, we not only want to sell games, but we also want to emphasize the value of the community that's springing up around the game. We're advertising with blogs and with news sites, and while we are advertising to drive sales, we're advertising also to drive participation in the community, specifically the blog ImpactGames set up to discuss the development of PeaceMaker and the gameplay experience.
The Israeli-Palestinian conflict (IRL) is something that generates a lot of conversation across the blogosphere and online forums in general. It seems every political blogger and message board poster has their own ideas about how to solve things. We're hoping that our campaign will encourage people to play the game and discuss their experience with the game's developers and ImpactGames' founders. They all blog and they're listening to what people are saying about PeaceMaker.