- You haven't been to FuckedCompany in three months
- The phones are ringing - and it's not your fellow media execs looking for gigs
- You have an integrated communications meeting at the client, and the client doesn't leave during the Internet part of the presentation
- Portal reps reinstitute buy minimums
- You're getting unsolicited job offers from companies you've never heard of again
- Your company downgrades its dress code again - from business attire M-Th and business casual on Fridays to casual M-Th and "slovenly" on Fridays
- You mention Internet advertising as a supplemental reach vehicle at a client meeting and nobody laughs
- Your assistant planner just got hired away, taking a gig as EVP of Business Development for an Internet startup
- Drinks after work celebrate new client wins, not surviving another round of layoffs
- Your media supe just set a new record for "Most consecutive days dining at Nobu"