I Have a New Marketing Strategy for Dockers

It's easy...Make jean jackets cool again. Once jean jackets are cool again, everyone will have one. You can't wear a jean jacket with nice slacks because you'll look like a dork. You can't wear a jean jacket with jeans because you'll look like an 80s-era denim warrior throwback. But you can wear a jean jacket with casual khakis and look reasonably normal.

See how easy it is?