The OMMA West conference is under way and I'm between panels. Geoff Ramsey from eMarketer set the stage rather well, as he is apt to do. Rishad Tobaccowala had a great morning keynote, pointing out some of the things that his shop is worrying about. Part of it includes clients who are resistant to change, which is always a concern. I'm moderating a panel on Data Overlays late this afternoon, and I have a conference with panelists at 1 PM PDT to set up the conversation. In between, I've been coming back to my room to work on two different proposals that have been taking up a good deal of time, and to try to get a campaign live for an existing client.