At OMMA West

The OMMA West conference is under way and I'm between panels. Geoff Ramsey from eMarketer set the stage rather well, as he is apt to do. Rishad Tobaccowala had a great morning keynote, pointing out some of the things that his shop is worrying about. Part of it includes clients who are resistant to change, which is always a concern. I'm moderating a panel on Data Overlays late this afternoon, and I have a conference with panelists at 1 PM PDT to set up the conversation. In between, I've been coming back to my room to work on two different proposals that have been taking up a good deal of time, and to try to get a campaign live for an existing client.