Everybody Wants Full Disclosure

Hollywood writers and actors want product placements disclosed. Buzz marketers want paid agents to disclose their relationships with marketers.

What do both of these things have in common?

They both acknowledge that dishonesty can't be a solid foundation on which to build a relationship with a customer. Since I expect folks to gang up on me when they read my Spin tomorrow, I just wanted this notion on the record prior to the fact.