Tomorrow's Spin

Tomorrow, my column discusses what went wrong with Snakes on a Plane. That is, we explore how the most-hyped movie of the year opened with a mere $15 million for the weekend. Catharine Taylor at Adfreak says it bombed because snakes are scary. Tomorrow, I'll argue that marketers got it wrong because they didn't understand the difference between people getting excited about attending a movie and people getting excited about a meme.

The school of "any publicity is good publicity" is dealt yet another blow...