Fenske's Anti-Laws

Frequent contributor and fellow agency buddy James sent me this. A truly great read, and I'm surprised I didn't come across this sooner. One of my favorite parts:

Everytime somebody has an idea, a Nincompoop Forest grows up around that idea. It is made up of people who become trees. Clients, marketing researchers, creative directors, account people, anybody who can get in the way of an idea (intentionally or not) is a tree in the Nincompoop Forest. And since new ideas are fragile, collisions with these trees can easily kill them.

Indeed, ideas are fragile.