WTF AOL?

Broad strokes: AOL buys Tacoda.  Less than six months later, Dave Morgan is back in startup land and Curt Viebranz is on the street. What's going on here?  Buyers were led to believe that AOL was bringing scale to behavioral targeting and cross-platform digital marketing.  They promoted a bunch of Tacoda people into key sales positions.  Now the top two Tacoda execs are out of AOL and Platform A has a new president.  Now what happens?

My prediction is that Morgan's folks start migrating out of AOL and joining up with him (and/or Viebranz) at the next opportunity.