Are We Reaching Saturation Point with Trade Shows Again?

Here we go again... Advertising Week (September 26th through September 30th in NYC) will present some interesting choices/challenges for those of us on the online side of the business. Mediapost will be hosting its OMMA East conference at the Marriott Marquis on the 27th and 28th. Additionally, iMedia is hosting its Brand Summit the 25th through the 28th in Coronado, CA. On top of that, the IAB and AdWeek are hosting the Mixx Conference and Expo (and awards) on the 26th and 27th at the Millennium Broadway.

So if you're in this industry, hard choices have to be made for that particular week. I do hope, however, that we don't make the mistake we made several years ago when we exceeded the saturation point for industry trade shows and everyone got their asses kicked. Used to be that when you went to just one of these shows, you were pretty much assured that most of your industry buddies and bigwigs were going to be there. Now it looks like everybody's going to be splitting up and attending different events.

At least we'll all probably be going to the same post-event parties. :-)