Kevin Ryan on Social Search

Just as Eric and I were having an involved conversation about where search is headed now that everybody's tagging stuff, Kevin Ryan comes out with a nice piece on that will give you the skinny on where things are headed. If you think about it, the Google currency has been built in part on inbound links, a concept which has been mostly fair and mostly accurate. What's the next step, accuracy-wise? Tallying the classifications that people who actually use the content give to it, and determining relevance appropriately.

Fortunately, this keeps the concept of a Google bomb workable. Just get everyone to tag a pic of President Bush with a "jerkwad" tag.