Tomorrow's Spin

Tomorrow, my Spin column will discuss adherence to the IAB/AAAA Standard Terms and Conditions - specifically, that agencies and advertisers should be prepared to be more buttoned up in terms of meeting creative deadlines, lest it give sellers an excuse to deviate from the Ts and Cs in their own special ways. Folks, let's face it - we let deadlines slip only because there's no harsh penalty for missing them. I think this is something we can concede in order to ensure sellers adhere to their half of the terms and conditions that govern our ad contracts.